Adbusters: Pawn of Capital

Adbusters: Pawn of Capital

Voyou on “counterculture”:

It’s this illusory gap between the self and the capitalist system that allows the system to function (I’m ventriloquizing Žižek again here). Not coincidentally, these ideas of authenticity and self-expression are important parts of the idea of the counterculture (and of forerunners to the counterculture, such as romanticism, another modern bourgeois phenomenon). But this isn’t to condemn counterculture; like many features of capitalism, it’s double-edged, or I hope it is, because there’s certainly no getting outside of it. Adbusters would do well to stop worrying so much about advertizing, and doing a bit more to understand it.

(Via The Weblog.)